How do a few, select equipment dealers produce great results for their customers year after year?
What do some equipment dealers know that allows them to capture a major part of the market?
Their customers are extremely loyal to them.
Their customers rave about their performance.
Rarely do they give the competition any edge to penetrate their market. Their customers buy from them year after year.
It all starts with how you treat your customers. You must have your business plans and the processes in place that creates the "Wow Factor" for the customer.
You want the customer to tell other customers how amazing they were treated by anyone they contact at your dealership.
Does your sales force understand the equipment that will make more money for your customers? Do they understand when to rent versus sell machinery?
Do your Parts and Service Managers understand how they can help your customers control their owning and operating costs? Do they know how much profit that can contribute to the dealer's bottom line?
Does your finance department understand that your customers are not just nameless, faceless numbers that have a credit card?
How often do you ask your customers the question "how are we doing as your supplier"? If you don't ask how can you create the "Wow Factor"?
If you would like to be in this elite-class who produce superior results, or you just want to be a better, more profitable business, please bookmark this site so that you can come back time after time to learn the details on how it can be done.
This is the nuts-and-bolts examination of how they achieve their remarkable success including:
It is well known in our industry that dealers work under severe pressure and risk to produce a profit and maintain market-share.
Now you will be able to learn how to minimize your risk, time and effort while increasing bottom line profits.
There is no "theory" in this site.
The information you are about to see is based on 40+ years of experience in the Construction Equipment and Mining business.
Whether you are new to the this business or a veteran, there is something for everyone in this site including Sales, Parts, Service, Finance, Operations and H-R.
If you want to know the details on how the best-of-the-best work in our industry you will find it here.
I want you to feel comfortable to reach out to me at firstname.lastname@example.org. There is no risk and no charge to get advice you can rely upon.